Cyder provides powerful tools for:
How it works:
1. Send your customers a data request through Cyder
Sends an invite to existing customers for them to download Cyder as a data ownership tool or send a data request to existing Cyder members to access their data
2. Customers download Cyder and share their data
Customer receives data request and downloads Cyder on their browser or accepts to share data with company. As the user browses permission based data as sent to the company
3. Company receives data and customer is rewarded
Data is sent directly to the company based on the customer's permissions that is then used by the companies for marketing purposes. Customers are rewarded through Cyder.
Sample Use Cases
Hyper Personalized Landing Page:
80% of customers are more likely to purchase from a company that personalizes the customer experience. Cyder provides digestible first-party data that can be used to personalize landing pages, web content, and product recommendations. This includes personalizing on the customer's first visit.
Improved Customer Journey:
With third-party cookies being eliminated from most browsers, Cyder provides a solution to identify consumers with their permission and understand their consumer journey. This includes assessing what they have been browsing prior to and after interacting with your site. This information can be used to directly improve the journey.
Reaching and Retargeting:
Users are downloading adblockers and opting out of communications, making it difficult to reach and retarget customers who are visiting your websites. Cyder's ad solution allows you to target customers who meet your segmentation criteria or retarget customers who have visited your website in the past.