// What is
Cyder.
Cyder is an end-to-end loyalty platform that allows credit unions to seamlessly issue, redeem, and integrate white-labelled rewards into everyday banking.
Transformative Experiences
I believe in Cyder because it supports local businesses by empowering credit unions to stay relevant in a rapidly evolving world. Now, more than ever, we need to come together as communities and Cyder is helping make that happen.
Arlene Dickinson
Cyder brings the same mission-driven energy we had in the early days of Air Miles—passionate, curious, and relentlessly focused on creating real value for customers.
Bryan Pearson
Cyder deeply understands where insights come from, who they impact, and why it matters. They are at the precipice of empowering Credit Unions with the tools they need to take innovate to take loyalty to the next level.
Carrie Forbes
How it Works
⬤
For Credit Unions
Co-Design Your Program
We work with you to tailor a loyalty strategy aligned with your goals, whether that’s reducing churn, increasing product adoption, or deepening engagement across age groups.
Automate & Activate Rewards
Launch targeted loyalty use cases and issue member rewards effortlessly with built-in marketing automation. Reduce staff lift and move away from manual tracking.
Track, Learn, & Optimize
Monitor real-time insights around member engagement, redemption, and behavioral patterns. See what drives retention and act on it.
⬤
For Members
Feel Recognized, Not Just Rewarded
Members earn meaningful perks, not just points, for the things they already do. Whether it’s attending a financial literacy session or setting up auto-deposit, rewards feel personal.
Bridge Generations
Younger members crave personalization and purpose. Older members value consistency and care. Our programs appeal across the spectrum with incentives that reflect real life.
Build Belonging Over Time
Loyalty is about connection. Our platform helps turn everyday banking moments into long-term relationships, reducing churn and strengthening trust.
Cyder Works Across Your Ecosystem
Core
Banking
Data
Warehouses
Online Banking &
Mobile Apps
CRM &
Analytics
The Best Part:
Loyalty Programs Work.
84%
of consumers say they’re more likely to stick with a brand that offers a loyalty program.
4.3x
higher annual spend among customers who redeem personalized rewards from a loyalty program.
25%
more incremental growth per year from loyalty member compared to non members.
Learn more about the
Benefits of Loyalty Programs
Learn more about how loyalty programs can change your CU today by reading our latest article.
Still have questions?
Feel free to contact us or book a free discovery call. We’d love to learn more about your goals and show you how Cyder can help.
They talk about Cyder:
