Community First.
Showing Community Involvement:
A Canadian Credit Union (CU) has long been known for its deep commitment to community, dedicating 6% of its core profits annually to charity. This philanthropic mission is a key differentiator, helping them attract values-aligned members. However, the CU needed a way to translate this institutional commitment into a personalized, tangible experience for every member, moving beyond a simple annual report to demonstrating the direct impact of individual banking behaviors on community causes. They sought a unique loyalty approach that drove engagement through emotional reward, rather than transactional cashback.
The Community Impact Engine
Cyder designed the "Personalized Community Impact Engine," a novel loyalty program that fundamentally reframes how members view their banking relationship. Upon enrollment, members actively select the local charities they care about most. Cyder's platform then connects virtually every single banking action—from credit card swipes and e-Transfers to loan payments and deposits—to an indirect, personalized donation amount. This solution is entirely self-service for the CU, automating the calculation and visualization of hundreds of micro-rewardable moments.
Ecosystem Creation
The program transforms mundane transactions into meaningful moments of positive impact. Members receive a history of their "giving-back actions," showing them exactly how their daily banking choices support their chosen charity. By highlighting the social good tied to engagement, the CU creates a powerful incentive: members want to do more business with the CU not just for personal benefit, but to accelerate their collective contribution to the community. This unique approach strengthens member affinity, validates the CU’s core mission, and establishes a highly differentiated loyalty proposition in the competitive market.
With Cyder, Reward Your Members For Anything