Welcome to Cyder's Podcast
Credit Union
Insider
Loyalty isn't a program, it's a relationship. During each episode, Cyder sits down with the people who've built real, lasting loyalty: from investors to loyalty industry pioneers to the practitioners working inside credit unions every day.
We dig into what actually makes members and customers stick around, and what community-first financial institutions can learn from it. No jargon and no hype, just honest conversation about trust, community, and what loyalty looks like when it's done right.
Episodes
EP 01.
From Dragon's Den to community banking: Arlene Dickinson on real loyalty. Dragon's Den investor Arlene Dickinson joins us to talk loyalty as a relationship, not a rewards program and what credit unions can learn from businesses that earn trust the hard way.
EP 02.
From AIR MILES to credit unions: Bryan Pearson on what loyalty programs get wrong The former CEO of LoyaltyOne joins us to talk about what most loyalty programs miss, why members can tell the difference between being rewarded and being known, and what credit unions can learn from the brands that get it right.
EP 03. COMING SOON
Dina Vardouniotis helped build a credit card program across more than 180 credit unions. She joins us to talk about why the old loyalty economics are breaking, what open banking and real-time payments change for members, and the advantage credit unions keep leaving on the table.
