Cyder Partners with SASCU to Bring Modern Loyalty to British Columbia Members
The fintech built for credit unions is expanding its platform to the Pacific Northwest, deepening its presence in Canada's cooperative financial sector.
TORONTO, ON [August 12, 2026] – Cyder, the fintech redefining loyalty for credit unions, announced a new partnership with SASCU (Salmon Arm Savings & Credit Union), a 20,000+ member credit union serving communities across the Shuswap region of British Columbia. The partnership marks Cyder's continued expansion across North America and its growing footprint among credit unions committed to modern member engagement.
Through the Cyder platform, SASCU will be able to provide cash rewards to members for meaningful financial behaviours across the member journey, from opening accounts, referring friends to setting up a direct deposits, turning everyday interactions into lasting member loyalty.
As competition in financial services intensifies and member expectations continually evolve, credit unions across the continent are recognizing that loyalty is no longer a nice-to-have but a strategic pillar. SASCU's decision to partner with Cyder reflects a broader shift in the industry: credit unions are moving from passive relationships to proactive, personalized engagement that reinforces their cooperative values.
"Our members are the reason SASCU has been here for 80 years. This program is a way of giving back to the people who choose us every day, and making sure that loyalty goes both ways," said Barry Delaney, CEO of SASCU.
SASCU joins a growing network of credit unions across North America already building modern loyalty programs on the Cyder platform. These institutions range from ~5,000-member credit unions to organizations serving more than 500,000 members.
"SASCU understands that belonging has to be felt, not just assumed," said Sukhman Dulay, CEO and Co-Founder of Cyder. "We're proud to bring a platform to SASCU that makes it easy to recognize and reward the members who show up every day."
The program launched in June 2026, with members set to earn up to $5k depending on the offer.
About Cyder
Cyder builds modern and personalized loyalty programs for credit unions that strengthen member relationships and reinforce cooperative values. Built in partnership with credit unions, Cyder enables credit unions to reward meaningful financial behaviours, like opening accounts, staying on track with goals, engaging digitally, and supporting local businesses all while strengthening belonging and long-term member relationships.
Cyder has been named one of Plug and Play’s Top 5 Canadian Startups (2023), selected as a Berkeley SkyDeck Batch company, and recognized by NEXT Founders Canada as a Top Venture. Most recently, Cyder was featured among Canada’s Top Fintechs by Framework, celebrating our commitment to building technology that keeps community at the centre of finance.
Media Contact:
Jasmin Athwal
jasmin@getcyder.com | 6474000293
Cyder Communications Team
About SASCU
SASCU Financial Group offers a broad range of personal and business financial services through SASCU Credit Union and its three lines of business, SASCU Insurance, SASCU Wealth and Commercial banking. SASCU Credit Union branches are in Sicamous and Sorrento, plus two in Salmon Arm. Insurance offices are located in Salmon Arm and Enderby. Established in 1946, SASCU has more than 20,000 members, 165 staff and $1 billion in assets. In addition, SASCU stewards $235 million in client investments and serves more than 5,000 insurance customers. Learn more at sascu.com
Media Contact:
Barry Delaney
Chief Executive Officer
250.833.1310 | barrydelaney@sascu.com
Sheri Lake
Director, Brand & Community
250.832.8011| sherilake@sascu.com
