Marketing | Cyder

Dec 13, 20235 min

4 Trends Shaping The Future of Consumer Data

Businesses that sell to consumers (B2C) require data to fuel their marketing efforts and drive growth. This begins with understanding...

Nov 13, 20234 min

Balancing Consumer Privacy With Corporate Data Needs

Cyder’s recent discussions with finance leaders highlight a growing divide between corporate data needs and consumer privacy demands....

Sep 8, 20234 min

Why Are Ads So Creepy?

Have you ever mentioned something in a conversation and then had an ad pop up on your phone about what you said? It's happened to...

Aug 10, 20233 min

It's Time To Stop Relying On Third-Party Data

Third-party data isn't what it used to be: it's becoming harder to source. What once was the gold standard for marketers and advertisers...