George MironDec 13, 20235 min4 Trends Shaping The Future of Consumer DataBusinesses that sell to consumers (B2C) require data to fuel their marketing efforts and drive growth. This begins with understanding...
George MironNov 13, 20234 minBalancing Consumer Privacy With Corporate Data NeedsCyder’s recent discussions with finance leaders highlight a growing divide between corporate data needs and consumer privacy demands....
George MironSep 8, 20234 minWhy Are Ads So Creepy?Have you ever mentioned something in a conversation and then had an ad pop up on your phone about what you said? It's happened to...
George MironAug 10, 20233 minIt's Time To Stop Relying On Third-Party Data Third-party data isn't what it used to be: it's becoming harder to source. What once was the gold standard for marketers and advertisers...