Reduce Churn
50% of churn happens silently and early
Improve Tech
Younger demographics expect tech savvy personalization at every touchpoint
Reward Members
Aging demographics need reminders they’re still valued
What is
Loyalty.
Loyalty programs are strategic initiatives to reward members for their repeat engagement.
The Edge Your
Credit Union Needs
Build Your Program
We work with you to tailor a loyalty strategy aligned with your goals.
Automate & Activate Rewards
Launch targeted loyalty use cases and issue member rewards effortlessly with built-in marketing automation.
Track, Learn, & Optimize
Monitor real-time insights around member engagement, redemption, and behavioral patterns. See what drives retention and act on it.
The Rewards You Deserve as a Member
Feel Recognized, Not Just Rewarded
Members earn meaningful perks, not just points, for the things they already do.
Bridge Generations
Younger members crave personalization and purpose. Older members value consistency and care. Our programs appeal across the spectrum with incentives that reflect real life.
Build Belonging Over Time
Loyalty is about connection. Our platform helps turn everyday banking moments into long-term relationships, reducing churn and strengthening trust.
How Cyder Works.
Cyder plugs into your credit union's existing banking system and turns everyday member activity into a loyalty program — no new apps, no extra accounts, no manual setup for members.
1. Integrates with your Banking Platform
Cyder connects to your existing digital banking and core systems. There's nothing for members to download or sign up for, loyalty lives inside the banking experience they already use.
2. Members are Enrolled Automatically
The moment a member qualifies, they're in. Enrollment happens in the background, based on their existing banking relationship. Zero friction.
3. Rewards Trigger on Real Financial Behaviour
When a member spends, saves, or hits an engagement milestone, Cyder detects it and triggers a reward automatically. No manual campaigns. No batch processing. It just runs.
4. Members Redeem Across your Network
You decide what members can redeem against — local merchants, national brands, or community-based rewards. The redemption mix is yours to configure and change at any time.
5. You See Everything. Optimize in Real Time.
Track performance, automate campaigns, and continuously refine your program through built-in tools and insights designed to support long-term engagement at scale.
Results That Matter,
For Your Team and
Your Members
✓ Decrease member churn
✓ Increase product adoption
✓ Improve engagement across age groups
✓ Save time with staff automation
✓ Strengthen community connection
Reward Your Members For Anything and Everything
Open an Account | Refer a Friend | Make a Direct Deposit |
|---|---|---|
Shop Local | Use your Debit Card | Use your Credit Card |
Meet a Savings Goal | Increase your Credit Score | Punctual Payments |
Make a Donation | Enter a Contest | Complete a Survey |
Bundle Various Products | Pay your Bills | Complete a Year with CU |
Amount of Interest Paid | Get a Loan | And Many More… |
Cyder Values are Credit Union Values
Cyder is Local.
With Cyder, credit unions can reward members for shopping locally, and supporting small business members. Rewards can be both CU and merchant sponsored.
Cyder is Impactful.
Members can redeem the rewards they have collected to support local charities, businesses, and causes.
Cyder is Simple.
The dashboard is based on an easy-to-use, click-and-deploy platform, so both merchants and CUs can instantly launch new offers.