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Our Brand

Cyder is the world’s first bank for consumer data. We are a white-label browser extension that balances businesses’ need for data with people’s right to privacy.

Our mission is to create an internet where users own and get compensated for their data.


Our logo is one our most important assets.  It’s what makes Cyder identifiable. We have three variations of our logo, each having a specific design usage.

Logo A

Cyder Logo.png

Use with blank and light backgrounds.

Logo B

Cyder Logo B.png

Use with saturated backgrounds.

Logo C

Cyder Logo C.png

Use with black or dark backgrounds.

Incorrect Logo Usage

Wrong Logo 1.png

Do not use Logo A on saturated backgrounds.

Do not use Logos B and C on light backgrounds

Resize Wrong.png

Do not alter logo dimensions.

Colour Palette.

Our brand colours are what makes Cyder’s visual identity distinct. Our primary colours consist of Cyder Teal and Light Grey.  

Cyder Teal


RGB: 124/191/182  

C 26%   M 0%   Y 4%   K 25%

Light Grey


RGB: 241/241/243 

C 1%   M 1%   Y 0%   K 5%

Accent Colours


RGB: 104/77/148
C 17%  M 28%  Y 0%  K 42% 

Light Green


RGB: 244/250/249 

C 2%   M 0%   Y 0%   K 2%

Forest Green


RGB: 56/119/108 

C 25%   M 0%   Y 4%   K 53%


RGB 0/0/0

C 0%   M 0%   Y 0%   K 100%


Circular STD (Black) is our primary font. 

We use it for large pieces of text, such

as headings and subheadings.


Our secondary font is Helvetica, which we use for paragraphs and long pieces of text.

Circular STD.png

Tone of Voice

Whether you’re reading a caption or one of our pitch decks, our tone of voice is what sets Cyder apart from all the noise.

• Use clear and simple language.

• Use active voice if possible.
• Define complex terms when mentioned.


"Cyder is the worlds first bank for consumer data."


"Let's change the data ecosystem."


"Cyder is the win-win solution that meets data needs of companies while upholding consumer privacy."


Words We Like. 

• Data Ownership

• Empower
• Compensation

• Change 

• Accuracy 

• Solution 

• Trust 

• Insights

• Transparency

• Privacy Rights

Circle Design Variations


Circle Designs.png

Hexagon Design Variations

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