Logos
Our logo is one our most important assets. It’s what makes Cyder identifiable. We have three variations of our logo, each having a specific design usage.
Logo A
Use with blank and light backgrounds.
Logo B
Use with saturated backgrounds.
Logo C
Use with black or dark backgrounds.
Incorrect Logo Usage
Do not use Logo A on saturated backgrounds.
Do not use Logos B and C on light backgrounds
Do not alter logo dimensions.
Colour Palette.
Our brand colours are what makes Cyder’s visual identity distinct. Our primary colours consist of Cyder Teal and Light Grey.
Cyder Teal
#7CBFB6
RGB: 124/191/182
C 26% M 0% Y 4% K 25%
Light Grey
#F1F1F3
RGB: 241/241/243
C 1% M 1% Y 0% K 5%
Accent Colours
Purple
#684D94
RGB: 104/77/148
C 17% M 28% Y 0% K 42%
Light Green
#F4FAF9
RGB: 244/250/249
C 2% M 0% Y 0% K 2%
Forest Green
#38776C
RGB: 56/119/108
C 25% M 0% Y 4% K 53%
Black
#000000
RGB 0/0/0
C 0% M 0% Y 0% K 100%
Typography.
Circular STD (Black) is our primary font.
We use it for large pieces of text, such
as headings and subheadings.
Our secondary font is Helvetica, which we use for paragraphs and long pieces of text.
Tone of Voice
Whether you’re reading a caption or one of our pitch decks, our tone of voice is what sets Cyder apart from all the noise.
• Use clear and simple language.
• Use active voice if possible.
• Define complex terms when mentioned.
Innovative
"Cyder is the worlds first bank for consumer data."
Positive
"Let's change the data ecosystem."
Trustworthy
"Cyder is the win-win solution that meets data needs of companies while upholding consumer privacy."
Words We Like.
• Data Ownership
• Empower
• Compensation
• Change
• Accuracy
• Solution
• Trust
• Insights
• Transparency
• Privacy Rights
Circle Design Variations
Design
Elements
Hexagon Design Variations
