Actionable Customer Data
Cyder is the world's first data trust designed to balance the data needs of companies with the privacy needs of customers
How it works:
1. Send your customers a data request through Cyder
A communication is sent to your customers telling them to join the Cyder program to help them protect their privacy and receive compensation for the data they choose to share
2. Customers download Cyder and share their data
Within minutes customers receive the data request, download Cyder on their browser, and accept to share data with your company.
3. Company receives data and customers are rewarded
Valuable customer data is sent directly to the company based on the customer's permissions. Real-time data can be used by the companies while customers receive rewards through Cyder.
Personalize your marketing
Cyder enables you to understand the demographics, interests, and behaviors of each of your customers - allowing you to personalize your marketing across all digital channels
Accelerate your growth
With specialized alerts and triggers, you can set automated upselling/cross-selling marketing communications whenever a customer shows a specific behavior across the web
Empower your customer
Cyder is on a mission to create an internet where customers own and get compensated for their data. Using Cyder shows your customers you care about privacy and data ownership.
Built for both Companies and their Customers
6x More Insights on industry specific customer data
Privacy Protection tools enabled while browsing the web
Real-time Customer Data optimized for automation
Data Compensation for the insights users choose to share
Privacy Compliance, making data marketing ready
Simple and Intuitive without the need to change browsing acivity
1. Early Mortgage Targeting:
A bank identifies a customer who is looking for a new home using Cyder’s real-time triggers. The bank reaches out to the customer to get them pre-approved for a mortgage before a competitor is able to reach them.
The results: 77% of email marketing ROI comes from automation to send targeted and triggered email campaigns